These are not my favorite quilts, but I can understand why they are being made. Great for immediate cover. Though the pattern in and of itself has been done many times before. I found a couple of examples from the Louisiana Quilt project from the 1940's. Seems to have been popular about 70 years ago as well for quick cover.
I am never amazed at something new, because with a little research, it almost always shows up as something that has been done before. I must say, I prefer these past strip style quilts because they were made with not a limited fabric done by one manufacturer but with what they had on hand. The type of quilting that I really like!